L.V. Prasad and his films
L.V.Prasad produced memorable films in many Indian languages, some of which he himself directed. The first film was ‘Ilavelpu’ in Telugu. Almost all the films produced by L.V.Prasad were made under the banner of Prasad Productions making it a household name in those days. Sharada produced in 1957 received unanimous acclaim from the press. The Statesman called it as a film ‘which one should not miss’. Screen called it ‘a high powered melodrama punctuated with good humored interludes’. In 1981 ‘Ek Duuje Ke Liye’ directed by K.Balachander created waves across India and got him the filmfare award for best screenplay. L.V.Prasad, as a film producer gave opportunities to many famous directors of later years to direct his films. Some of them are D.Yoganand, T.Prakash Rao, Srikanth, A.Subba Rao, Kotayya Pratyagatma, Ramakrishna and Chander Vohra to name a few. He also worked with some of the famous directors of the time including K.Balachander and Dasari Narayan Rao. The stars in his films included such famous personalities as Raj Kapoor, Meena Kumari, N.T.Rama Rao, A.Nageswara Rao, Anjali Devi, Shavukar Janaki, Sanjeev Kumar, Jeetendra, Kamal Hassan, Rati Agnihotri, Madhavi, Rajendra Kumar, Saroja Devi, Mehmood, Sunil Dutt, Ashok Kumar, Nutan, Jamuna, Pran, Tanuja, Mumtaz, Raakhee, Shatrughan Sinha, Asrani, Muthuraman, Reena Roy, Asha Parekh, Bindya Goswami, Vinod Mehra, Shabana Azmi, Sarika, Smita Patel, Raj Babbar, Meenakshi Seshadri and Shashi Kapoor to name some.